May 21, 2026
Goodwood expands wellness ethos with Technogym-powered transformation
Set in rolling parkland in the South Downs National Park, the Goodwood Estate is a destination for wellbeing and world-class experiences. Goodwood Health & Wellbeing unveiled their expanded health club and gym in partnership with Technogym.
For more than 35 years, Goodwood’s Health Club has supported members, guests, and staff with a premium approach to fitness. The homely feel of the family-owned estate has generated a strong sense of community for generations of members.
In recent years, health and wellness has become a central pillar of the wider Goodwood vision. Alongside retreats, spa experiences, corporate wellness days and support for Goodwood employees, the gym plays a key strategic role in delivering preventative health and longevity services grounded in the Estate’s wider wellness ethos.
The expansion and refurbishment of the gym signalled the start of a new era of wellness that integrates intelligent training, clinical insight, and personalised support with a strong digital thread. Jen Evans Brewer, Head of Health & Wellbeing at Goodwood, explains how the transformation marks an important step in the Goodwood’s vision to redefine wellness through innovation.
In recent years, health and wellness has become a central pillar of the wider Goodwood vision. Alongside retreats, spa experiences, corporate wellness days and support for Goodwood employees, the gym plays a key strategic role in delivering preventative health and longevity services grounded in the Estate’s wider wellness ethos.
The expansion and refurbishment of the gym signalled the start of a new era of wellness that integrates intelligent training, clinical insight, and personalised support with a strong digital thread. Jen Evans Brewer, Head of Health & Wellbeing at Goodwood, explains how the transformation marks an important step in the Goodwood’s vision to redefine wellness through innovation.
A heritage estate with a progressive vision
The previous gym had served members well but was becoming restrictive as technology became more sophisticated. Goodwood wanted a space that reflected its ambition to deliver measurable, long-term health outcomes.
The challenge was not just to modernise, but to do so without alienating a loyal membership base. The environment needed to stay welcoming and unintimidating, whilst introducing advanced equipment and AI-driven systems.
“We’d tried smaller elements of digital in the past and this is the first time they have truly accepted a digital journey in the gym,” said Jen. “That’s because Technogym made it seamless, and genuinely beneficial to their wellbeing.”
The redesigned gym is larger, zoned for versatility, and built around a coherent pathway. The first touchpoint is now AI-based Technogym Checkup, which provides an advanced assessment of six wellness areas, making it relevant to all demographics. From there, the member journey flows into AI-powered training on Technogym Biostrength and the wider connected ecosystem.
The challenge was not just to modernise, but to do so without alienating a loyal membership base. The environment needed to stay welcoming and unintimidating, whilst introducing advanced equipment and AI-driven systems.
“We’d tried smaller elements of digital in the past and this is the first time they have truly accepted a digital journey in the gym,” said Jen. “That’s because Technogym made it seamless, and genuinely beneficial to their wellbeing.”
The redesigned gym is larger, zoned for versatility, and built around a coherent pathway. The first touchpoint is now AI-based Technogym Checkup, which provides an advanced assessment of six wellness areas, making it relevant to all demographics. From there, the member journey flows into AI-powered training on Technogym Biostrength and the wider connected ecosystem.
For Goodwood, Technogym stood out as partner of choice for their ability to deliver an integrated suite of equipment, digital solutions and strategic guidance at the highest level.
“Technogym were the only provider who could deliver the entire suite at the standard we required,” says Jen. “They think outside the box, they understand both brand and member needs, and the speed at which they worked to hit our deadline was extraordinary.”
Technogym helped the Goodwood team consider the project from new angles, particularly around how cutting-edge technology could be introduced to an established membership demographic. A visit to the Technogym Village in Italy helped shape the final concept, with Ai-driven Technogym Biostrength emerging as a critical transition tool.
“Technogym were the only provider who could deliver the entire suite at the standard we required,” says Jen. “They think outside the box, they understand both brand and member needs, and the speed at which they worked to hit our deadline was extraordinary.”
Technogym helped the Goodwood team consider the project from new angles, particularly around how cutting-edge technology could be introduced to an established membership demographic. A visit to the Technogym Village in Italy helped shape the final concept, with Ai-driven Technogym Biostrength emerging as a critical transition tool.
Digital innovation for a new member journey
Technogym Checkup is now the entry-point to the gym experience. Rather than positioning it as a premium add-on, Goodwood chose to offer Technogym Checkup as a complimentary service to all members, a decision influenced by Technogym’s commercial insight.
Technogym Biostrength has proven to be the most transformative addition. Powered by AI, it adapts resistance, range of motion and pace to each user, guiding them through precise strength training protocols.
“Biostrength has become the bridge between traditional training and a more intelligent, tech-enabled approach,” said Jen. “It’s been the most transformative piece of the entire project. I’ve seen people from 18 to 83 absolutely loving it.”
Members now move from assessment to personalised strength programming with minimal friction. The integration of the Technogym App ensures progress tracking, communication and content in one ecosystem.
Technogym Biostrength has proven to be the most transformative addition. Powered by AI, it adapts resistance, range of motion and pace to each user, guiding them through precise strength training protocols.
“Biostrength has become the bridge between traditional training and a more intelligent, tech-enabled approach,” said Jen. “It’s been the most transformative piece of the entire project. I’ve seen people from 18 to 83 absolutely loving it.”
Members now move from assessment to personalised strength programming with minimal friction. The integration of the Technogym App ensures progress tracking, communication and content in one ecosystem.
Beyond Technogym Checkup and Biostrength, the gym features a suite of Technogym solutions, Skillrun, Technogym Bench, the Universe training wall and a full range of connected cardio with Artis Line. For Goodwood’s growing hybrid community, Skillrun delivers sled-style training in a space-efficient format, expanding programming possibilities without compromising layout.
The Universe wall and functional zone have introduced diversity and flexibility, while the Technogym Bench supports high-quality personal training sessions. Zoning has improved flow, encouraged interaction and reduced the sense of intimidation often associated with digital integration.
Technogym’s support extended to staff training to help the team feel confident guiding members through new systems. Within two months of launch, member demand led Goodwood to expand its digital content offering - a clear indicator of enthusiasm for this new AI-powered experience.
The Universe wall and functional zone have introduced diversity and flexibility, while the Technogym Bench supports high-quality personal training sessions. Zoning has improved flow, encouraged interaction and reduced the sense of intimidation often associated with digital integration.
Technogym’s support extended to staff training to help the team feel confident guiding members through new systems. Within two months of launch, member demand led Goodwood to expand its digital content offering - a clear indicator of enthusiasm for this new AI-powered experience.
Measurable impact and unexpected outcomes
The response has exceeded expectations, with new membership capacity selling out prior to reopening, based on visual plans, floor layouts and the credibility of the Technogym partnership. Goodwood also introduced a membership price increase as part of the relaunch.
Usage patterns have shifted, with members who previously focused on swimming or group classes are now engaging with the gym floor, improving health outcomes, retention, and club use. Community interaction has grown, with members sharing their data and engaging in conversations about the new equipment.
Most importantly, the transition has been smooth. Loyal members have embraced the changes without feeling displaced, and new members are attracted by partnership with Technogym.
Usage patterns have shifted, with members who previously focused on swimming or group classes are now engaging with the gym floor, improving health outcomes, retention, and club use. Community interaction has grown, with members sharing their data and engaging in conversations about the new equipment.
Most importantly, the transition has been smooth. Loyal members have embraced the changes without feeling displaced, and new members are attracted by partnership with Technogym.
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