September 30, 2026
University of Edinburgh Sport engages its community with Technogym’s Total Wellness Solution
A connected digital ecosystem that extends wellbeing beyond the gym, personalizing the member experience and strengthening community engagement.
The University of Edinburgh Sport (UOE Sport) offers a comprehensive fitness and wellbeing experience to around 17,000 members, including students, staff, high-performance athletes and the wider Edinburgh community. With facilities spanning gym, classes, swimming and pay-as-you-go access, UOE Sport needed a solution capable of supporting diverse users while keeping the experience accessible, engaging and personalized. Implemented in June 2025 and evaluated through February 2026, Technogym’s Total Wellness Solution combines connected equipment, Technogym App, Technogym Checkup, Go Hybrid, Live Premium Content and Mywellness CRM tools, including journey automation, marketing campaigns, questionnaires, challenges and stream licenses.
A wellness journey that goes beyond the gym
A key priority for UOE Sport was maintaining engagement beyond the physical facility. Students regularly move between campus, home, holidays and other gyms, making continuity essential. Technogym’s digital ecosystem allows members to access content, follow personalized programs, improve their Wellness Age and participate in community challenges wherever they are. The Technogym App therefore acts as an extension of the university’s wellbeing environment, connecting in-person training with digital engagement. Members can access educational content, community movement challenges, Technogym Checkup prompts, bespoke gym programming and topical challenges, helping them stay active and connected throughout the year.
Personalization through data and automation
UOE Sport serves audiences with different needs, motivations and membership models. Mywellness CRM tools allow the team to tailor communications and deliver more relevant experiences.
Journey automation and marketing campaigns welcome members into the digital ecosystem, highlight personalized plans and content, and encourage participation in challenges. A dedicated onboarding journey also includes a feedback form, helping UOE Sport improve its offer using member insights. Campaigns support broader wellbeing objectives and promote initiatives ranging from Mental Health Day to new activities such as Run Clubs, making communication more timely and relevant.
Journey automation and marketing campaigns welcome members into the digital ecosystem, highlight personalized plans and content, and encourage participation in challenges. A dedicated onboarding journey also includes a feedback form, helping UOE Sport improve its offer using member insights. Campaigns support broader wellbeing objectives and promote initiatives ranging from Mental Health Day to new activities such as Run Clubs, making communication more timely and relevant.
Meeting member and operator needs
The solution addresses three core member needs: accessible experiences wherever users are, a holistic approach to wellness encompassing mental health, mobility, balance and performance, and a sense of community both physically and digitally. For operators, the ecosystem supports engagement across campus, brings different fitness levels together through challenges and provides an accessible way to deliver content and communications to the university population. By combining smart equipment, digital content, app experiences, challenges and automated communication, UOE Sport has created a consistent ecosystem where members can train, learn, connect and receive support across multiple touchpoints.
Technogym app active users
2,146
Technogym Checkup assessment completed
4,856
Results and impact
Between June 2025 and February 2026, UOE Sport recorded 2,146 active Technogym App users, representing 48% app-active users. Technogym Checkup also became an important part of the member journey, with 4,856 assessments completed and 65% of users completing a Checkup assessment. The facility recorded 1,299 active members within the CRM member base and 30% engaged users, demonstrating the role of connected technology and targeted communication in supporting ongoing participation. Through Technogym’s Total Wellness Solution, UOE Sport has extended its member experience beyond the gym, creating a connected, data-driven wellness ecosystem that supports training, education, wellbeing and community engagement across the university.
