5. august 2025
thelocalGym accelerates growth with Technogym Mywellness CRM and Sportivity by B.O.S.S. digital integration
thelocalGym accelerates growth and delivers a connected member experience through the integration of Sportivity by B.O.S.S. and Technogym Mywellness CRM.
thelocalGym is a boutique operator in the Netherlands, offering gym training, group classes and personal training across five sites, with a sixth club opening in 2026. Founder Richard van Riel explains how integrating Sportivity by B.O.S.S. with Technogym digital solutions has strengthened the member journey, streamlined club operations, and helped a lean team to scale a multi-site business.
thelocalGym offers social health clubs, with spacious gym floors, group classes, and in-person coaching. Members value the physical environment, but increasingly expect their wellness experience to start at home and continue beyond the walls of the facility. That shift has shaped how thelocalGym thinks about technology, communication, and the member journey.
“We used to have the classic paper-based journey, where members swiped in with a card, followed a printed programme, and left,” said Richard. “Today, the member journey starts at home thanks to our digital platform, and we can maintain an online and offline relationship with members.”
thelocalGym offers social health clubs, with spacious gym floors, group classes, and in-person coaching. Members value the physical environment, but increasingly expect their wellness experience to start at home and continue beyond the walls of the facility. That shift has shaped how thelocalGym thinks about technology, communication, and the member journey.
“We used to have the classic paper-based journey, where members swiped in with a card, followed a printed programme, and left,” said Richard. “Today, the member journey starts at home thanks to our digital platform, and we can maintain an online and offline relationship with members.”
Evolving the member journey with Technogym’s digital ecosystem
Throughout his industry career, Richard has seen Technogym evolve from equipment partner to a complete ecosystem innovator, supporting operators with connected training, digital services, and now a lifestyle-focused platform that connects training, coaching and communication.
With its track record in digital innovation and deep understanding of how technology can support consumers and operators, Technogym were the obvious choice for thelocalGym’s digital shift. Manual systems are now delivered through a single digital platform, enabling a consistent member experience and scalable operating model across every club.
For thelocalGym’s members, the integrated ecosystem of Technogym’s Mywellness CRM and Sportivity by B.O.S.S. looks like one customer-facing app that makes every step of the wellness journey easier. For the team, the platform supports precision programming, engagement and retention, and standardises operations across sites.
Technogym digital solutions have even changed the way thelocalGym coaches work. With digital touchpoints and streamlined programme creation, they can spend less time behind desks and more time shoulder-to-shoulder with members on the gym floor, delivering the human support that drives retention.
With its track record in digital innovation and deep understanding of how technology can support consumers and operators, Technogym were the obvious choice for thelocalGym’s digital shift. Manual systems are now delivered through a single digital platform, enabling a consistent member experience and scalable operating model across every club.
For thelocalGym’s members, the integrated ecosystem of Technogym’s Mywellness CRM and Sportivity by B.O.S.S. looks like one customer-facing app that makes every step of the wellness journey easier. For the team, the platform supports precision programming, engagement and retention, and standardises operations across sites.
Technogym digital solutions have even changed the way thelocalGym coaches work. With digital touchpoints and streamlined programme creation, they can spend less time behind desks and more time shoulder-to-shoulder with members on the gym floor, delivering the human support that drives retention.
Optimising the platform through partnership and support
Technogym Mywellness CRM offers a vast range of functionality, and the most successful operators take time to understand and introduce each feature in a structured way. During 2024, Richard worked closely with Technogym to improve adoption and build better processes. Together, they explored best practice, tested ideas, and increased usage across every part of the business.
“Technogym Mywellness CRM is so powerful that it works best when you master one function at a time,” said Richard. “I’d advise other operators to lean on Technogym for support and training.”
A key metric of success for thelocalGym was app usage. Richard and the Technogym team focused on driving adoption as a foundation for every digital touchpoint, from bookings to communications and retention. Today, app usage sits at 83%, reflecting the strength of digital engagement across the business.
thelocalGym can segment communications, automate marketing touchpoints, monitor class and gym usage, and streamline operational activity that used to require exporting data between platforms. Even member communications now sit within the Technogym ecosystem, supported by the integration with Sportivity by B.O.S.S.
Richard also played an active role in shaping the integration, sharing feedback with Technogym’s development team. As a result of this partnership, thelocalGym is part of a pilot group testing beta functionality, including further integration around group training and class pass usage.
“Technogym Mywellness CRM is so powerful that it works best when you master one function at a time,” said Richard. “I’d advise other operators to lean on Technogym for support and training.”
A key metric of success for thelocalGym was app usage. Richard and the Technogym team focused on driving adoption as a foundation for every digital touchpoint, from bookings to communications and retention. Today, app usage sits at 83%, reflecting the strength of digital engagement across the business.
thelocalGym can segment communications, automate marketing touchpoints, monitor class and gym usage, and streamline operational activity that used to require exporting data between platforms. Even member communications now sit within the Technogym ecosystem, supported by the integration with Sportivity by B.O.S.S.
Richard also played an active role in shaping the integration, sharing feedback with Technogym’s development team. As a result of this partnership, thelocalGym is part of a pilot group testing beta functionality, including further integration around group training and class pass usage.
Sportivity by B.O.S.S. and Technogym integration
With five clubs and rapid growth, Richard needed a best-in-class operating model that combined world-class training technology with a robust membership and business management platform. Sportivity by B.O.S.S. has long been his trusted software partner for membership administration, payments, and financial reporting. Technogym digital solutions are now the foundation of the member journey, supporting training, communication and engagement.
Rather than finding one platform to do it all, Richard decided to integrate both systems via the Technogym app, the user’s end of the ecosystem, leveraging the strengths of Sportivity by B.O.S.S. and Technogym Mywellness CRM, and giving members a seamless digital experience.
In Richard’s view, the fact that Technogym is an open ecosystem is critical. The integration quickly became a business enabler, supported by strong collaboration from Technogym and Sportivity.
"We are proud to highlight how the collaboration between Technogym and Sportivity is redefining the fitness landscape,” said Nike Hjmans, CCO of B.O.S.S. BV. “Together, we are creating a future where training excellence and operational management align to deliver a superior member journey. We take great pride in being the preferred partner for thelocalGym and highly value the continuous feedback from Richard and his team."
Rather than finding one platform to do it all, Richard decided to integrate both systems via the Technogym app, the user’s end of the ecosystem, leveraging the strengths of Sportivity by B.O.S.S. and Technogym Mywellness CRM, and giving members a seamless digital experience.
In Richard’s view, the fact that Technogym is an open ecosystem is critical. The integration quickly became a business enabler, supported by strong collaboration from Technogym and Sportivity.
"We are proud to highlight how the collaboration between Technogym and Sportivity is redefining the fitness landscape,” said Nike Hjmans, CCO of B.O.S.S. BV. “Together, we are creating a future where training excellence and operational management align to deliver a superior member journey. We take great pride in being the preferred partner for thelocalGym and highly value the continuous feedback from Richard and his team."
Measurable operational and commercial impact
The integration of Sportivity by B.O.S.S. and Technogym Mywellness CRM has delivered benefits across the business for multiple stakeholders. For members, it keeps the journey simple. For coaches, it reduces admin and increases time spent on the gym floor. For the operator, it offers a depth of insights that drive intelligent marketing, communications, and investment decisions across the business.
The integration also supports a smoother journey for members. Payments and call-to-action buttons sit inside the club-branded Technogym app, making upgrades, bookings and additional services seamless.
Richard explains that the integrated ecosystem has fundamentally changed what is possible for a business of this size. From marketing and communications to operational insight, the combination of Technogym Mywellness CRM and Sportivity by B.O.S.S. supports a level of automation and consistency that would otherwise require a far larger head office team.
“We simply couldn’t do all of this manually,” said Richard. “This digital solution has replaced the need for additional head office payroll, so I can grow my business with a small team.”
The integration also supports a smoother journey for members. Payments and call-to-action buttons sit inside the club-branded Technogym app, making upgrades, bookings and additional services seamless.
Richard explains that the integrated ecosystem has fundamentally changed what is possible for a business of this size. From marketing and communications to operational insight, the combination of Technogym Mywellness CRM and Sportivity by B.O.S.S. supports a level of automation and consistency that would otherwise require a far larger head office team.
“We simply couldn’t do all of this manually,” said Richard. “This digital solution has replaced the need for additional head office payroll, so I can grow my business with a small team.”
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