31 March 2026
Longevity, Personalisation and the Rise of Precision Wellness
The next evolution of wellness will centre on precision, personalisation, and intelligent use of physiological data, according to wellness expert Oliver Patrick. For operators, this opens the door to delivering deeper value, stronger retention, and more meaningful outcomes for members.
With over 25 years of experience in health screening, advanced assessments, and corporate wellbeing Oliver believes longevity is the natural outcome of true wellness, shaping the defining narrative of the sector. In short, Longevity is a well-rounded approach to wellness and offers a clear direction rooted in science. Consumers are increasingly understanding that the responsibility for future health lies with them, and they want guidance grounded in data and physiology.
“The term longevity connects people to what they really want – living well for longer,” says Oliver. “As an industry, we have an opportunity to shape this conversation through intelligent use of data to help people understand what drives long-term health.”
Operators who can communicate the interconnected factors of longevity will be in a stronger position to help members make measurable progress. The Technogym ecosystem supports this shift with a framework for data capture and personalised planning.
“The term longevity connects people to what they really want – living well for longer,” says Oliver. “As an industry, we have an opportunity to shape this conversation through intelligent use of data to help people understand what drives long-term health.”
Operators who can communicate the interconnected factors of longevity will be in a stronger position to help members make measurable progress. The Technogym ecosystem supports this shift with a framework for data capture and personalised planning.
VO₂ max as a powerful predictor of healthspan
Historically viewed through a performance lens, VO₂ max is now recognised as one of the strongest indicators of future health. Research shows its profound predictive power for life expectancy, with improvements mapping directly to projected healthy years. Oliver believes 2026 will be the year VO₂ max moves into the mainstream, no longer reserved for athletes but embraced by everyday members looking for meaningful health metrics.
The challenge remains in rebranding VO₂ max so it resonates beyond performance culture. As Oliver explains, it is not only a measure of athletic capability but a vital sign of how efficiently the body can use oxygen, recover from stress and support long-term cognitive and metabolic health. It’s the only physiological metric with no upper limit, making it an invaluable indicator of the potential for improvement across the lifespan.
Technogym Checkup integrates VO₂ max into its assessments, offering operators a scientifically robust baseline that can guide personalised cardio programming. With Technogym Excite and Skillrun solutions designed to deliver training intensity, operators can build pathways for improvement that feel accessible.
The challenge remains in rebranding VO₂ max so it resonates beyond performance culture. As Oliver explains, it is not only a measure of athletic capability but a vital sign of how efficiently the body can use oxygen, recover from stress and support long-term cognitive and metabolic health. It’s the only physiological metric with no upper limit, making it an invaluable indicator of the potential for improvement across the lifespan.
Technogym Checkup integrates VO₂ max into its assessments, offering operators a scientifically robust baseline that can guide personalised cardio programming. With Technogym Excite and Skillrun solutions designed to deliver training intensity, operators can build pathways for improvement that feel accessible.
Strength as the second pillar of longevity
If VO₂ max is the anchor for cardiovascular health, skeletal muscle is the foundation of long-term resilience. Oli describes muscle mass and strength as core determinants of how well someone will age, influencing everything from metabolic control and functional mobility to injury risk and cognitive performance. He believes the industry will increasingly measure skeletal muscle mass with the same seriousness as VO₂ max, creating an equivalent “line in the sand” that helps identify when members need to adjust their training.
“Muscle is the engine room of healthy ageing,” says Oliver. “We need to give people ways to understand it, measure it and train it with precision. Strength training should not be guesswork, and the right technology can take the uncertainty out of assessment and prescription.”
Technogym Checkup enables operators to track skeletal muscle mass and strength-related parameters, offering members clear insights into how these change over time. When paired with Technogym Biostrength, the experience becomes even more powerful. With intelligent load selection, eccentric control and progressive overload, Technogym Biostrength bridges data and execution, allowing operators to offer the benefits of personalised coaching without the need for constant supervision.
“Muscle is the engine room of healthy ageing,” says Oliver. “We need to give people ways to understand it, measure it and train it with precision. Strength training should not be guesswork, and the right technology can take the uncertainty out of assessment and prescription.”
Technogym Checkup enables operators to track skeletal muscle mass and strength-related parameters, offering members clear insights into how these change over time. When paired with Technogym Biostrength, the experience becomes even more powerful. With intelligent load selection, eccentric control and progressive overload, Technogym Biostrength bridges data and execution, allowing operators to offer the benefits of personalised coaching without the need for constant supervision.
Humanising data for meaningful outcomes
While AI-driven tools are becoming integral to the operator ecosystem, they’re not a replacement for great coaching. Oliver describes a future in which technology handles the analysis and planning, and professionals focus on interpretation, communication and behavioural support. The industry’s challenge in 2026 will be to avoid overwhelming members with data.
Technogym Checkup plays a critical role in widening access to physiological testing. Many gym members have never had their physiology assessed. By bringing VO₂ max, skeletal muscle mass, mobility and balance testing into the gym environment, operators can engage members who wouldn’t seek testing in clinical or private settings.
This democratisation of testing creates an opportunity for operators to position the gym as a trusted mediator of long-term health. By embedding Technogym Checkup into onboarding, reviews and programming, gyms can measure and celebrate progress. Technogym Biostrength turns these insights into action, providing a guided strength experience that is time-efficient – a real advantage for members who are short on time or new to training.
“You can have all the data in the world, but it only becomes valuable when someone helps you understand what to do with it,” Oliver says. “The role of the operator is to humanise the insights, translate them into action and make the whole journey feel motivating rather than clinical.”
Technogym Checkup plays a critical role in widening access to physiological testing. Many gym members have never had their physiology assessed. By bringing VO₂ max, skeletal muscle mass, mobility and balance testing into the gym environment, operators can engage members who wouldn’t seek testing in clinical or private settings.
This democratisation of testing creates an opportunity for operators to position the gym as a trusted mediator of long-term health. By embedding Technogym Checkup into onboarding, reviews and programming, gyms can measure and celebrate progress. Technogym Biostrength turns these insights into action, providing a guided strength experience that is time-efficient – a real advantage for members who are short on time or new to training.
“You can have all the data in the world, but it only becomes valuable when someone helps you understand what to do with it,” Oliver says. “The role of the operator is to humanise the insights, translate them into action and make the whole journey feel motivating rather than clinical.”
Hyper personalised wellness as the operator advantage
Longevity, personalisation and data-led coaching present a competitive opportunity. Members want to understand their bodies, track progress and make informed decisions that support long-term health. Facilities that integrate Technogym Checkup and Biostrength into the heart of their offering can create an exciting member experience that attracts new demographics and increases engagement.
Oliver believes the future belongs to operators who treat exercise as applied physiology rather than a leisure pursuit. By embedding intelligent assessment, personalised programming and guided strength training, clubs can position themselves as essential partners in members’ long-term wellbeing.
“Trainers who use smart equipment will replace those who don’t.” Oliver says “Gyms that embrace data-led personalisation now will be the ones who lead the industry into the next decade.”
Oliver believes the future belongs to operators who treat exercise as applied physiology rather than a leisure pursuit. By embedding intelligent assessment, personalised programming and guided strength training, clubs can position themselves as essential partners in members’ long-term wellbeing.
“Trainers who use smart equipment will replace those who don’t.” Oliver says “Gyms that embrace data-led personalisation now will be the ones who lead the industry into the next decade.”
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