26 May 2026
SnowDome Fitness adds 50% more space with cutting-edge Technogym solutions
Following a major refurbishment of its fitness offering, a fully integrated Technogym ecosystem has transformed SnowDome Fitness into a premium, high-capacity health club built around a first class digital member journey.
SnowDome in Tamworth is one of the UK’s most distinctive leisure destinations. Since opening in 1994 as the UK’s first full-sized indoor ski slope, the SnowDome has built a reputation as a unique multi-activity leisure venue and a destination for health, fitness and wellbeing.
Central to the offer is SnowDome Fitness, with a large open-plan gym, pool, spa facilities and large group exercise timetable. Director, Isabelle Chadbourne explained how an ambitious refurbishment has expanded the gym floor and introduced the latest Technogym products, digital solutions and ecosystem positioning the gym as a modern fitness environment that is central to the SnowDome’s leisure offer.
Central to the offer is SnowDome Fitness, with a large open-plan gym, pool, spa facilities and large group exercise timetable. Director, Isabelle Chadbourne explained how an ambitious refurbishment has expanded the gym floor and introduced the latest Technogym products, digital solutions and ecosystem positioning the gym as a modern fitness environment that is central to the SnowDome’s leisure offer.
Redefining the gym experience
The scale of the SnowDome Fitness expansion presented an opportunity and a challenge. The new gym needed to serve a high volume of members whilst maintaining a premium feel and clear training member journey.
"We wanted to create a space that felt modern, engaging and easy to navigate for every type of member,” said Chadbourne. “Technogym supported us from the beginning with expert advice and concepts that allowed us to rethink the layout and deliver a stronger wellness experience.”
The redesigned 18,000sq ft. gym now features clearly defined zones, including a huge free weights area, 60m indoor running track, and mezzanine cardio gallery.
The 3,000sq ft. Free Weights area offers Technogym dumbbells up to 55kg, and the Pure Strength zone has a vast array of plate-loaded equipment and cable stations. The Functional Performance zone includes Skillmill and Skillrow alongside the 60m indoor sprint track. On the mezzanine cardio deck, the latest Technogym Excite cardio products offer an engaging member experience with Technogym Live smart consoles.
"We wanted to create a space that felt modern, engaging and easy to navigate for every type of member,” said Chadbourne. “Technogym supported us from the beginning with expert advice and concepts that allowed us to rethink the layout and deliver a stronger wellness experience.”
The redesigned 18,000sq ft. gym now features clearly defined zones, including a huge free weights area, 60m indoor running track, and mezzanine cardio gallery.
The 3,000sq ft. Free Weights area offers Technogym dumbbells up to 55kg, and the Pure Strength zone has a vast array of plate-loaded equipment and cable stations. The Functional Performance zone includes Skillmill and Skillrow alongside the 60m indoor sprint track. On the mezzanine cardio deck, the latest Technogym Excite cardio products offer an engaging member experience with Technogym Live smart consoles.
Data-driven member journeys
At the centre of the new fitness experience is the Technogym Checkup assessment station, which gives members a comprehensive assessment of key health and performance metrics, then generates AI-powered training programmes aligned to the equipment on the gym floor. This data-led approach supports more personalised training and helps members stay motivated and engaged through their journey.
The wider Technogym ecosystem connects this data to the Technogym App, so users can access workouts, monitor progress and engage with their training both in and out of the gym.
“Technogym Checkup gives members a clear understanding of their starting point and where they can improve,” Chadbourne said. “It has helped us create a more personalised and engaging fitness journey, which is having a positive impact on usage and member retention.”
The wider Technogym ecosystem connects this data to the Technogym App, so users can access workouts, monitor progress and engage with their training both in and out of the gym.
“Technogym Checkup gives members a clear understanding of their starting point and where they can improve,” Chadbourne said. “It has helped us create a more personalised and engaging fitness journey, which is having a positive impact on usage and member retention.”
Smart training with Biocircuit
A key feature of the refurbishment is a dedicated Technogym Biocircuit area, located in its own branded space within the gym. Technogym Biocircuit provides a guided, AI-powered strength and cardio training experience that adapts to each user. By controlling resistance, range of motion and pace, it enables members to train efficiently and safely, regardless of their experience level.
The solution is a great choice for SnowDome’s high-capacity environment, helping members follow a structured programme with minimal setup and no staff support necessary after induction. It’s also proving to be a valuable support for members who feel less confident in the traditional free weights areas, offering a more approachable entry point into strength training.
The solution is a great choice for SnowDome’s high-capacity environment, helping members follow a structured programme with minimal setup and no staff support necessary after induction. It’s also proving to be a valuable support for members who feel less confident in the traditional free weights areas, offering a more approachable entry point into strength training.
Independent virtual training
The refurbishment focused not just on creating an expanded space with a wider range of equipment, but on enhancing the member experience with digital content. The addition of the Technogym Visio display in a quiet area of the gym allows members to access unsupervised premium training content, expanding the range of activities available with expertly guided sessions.
The combination of physical design and digital integration has created a more intuitive and engaging member experience, attracting a wider range of members and contributing to improved engagement across the site.
The combination of physical design and digital integration has created a more intuitive and engaging member experience, attracting a wider range of members and contributing to improved engagement across the site.
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