28 September 2025
Instagym elevates North London fitness with premium strength and smart tech from Technogym
Instagym sets a new benchmark for North London fitness with advanced Technogym equipment, premium design, and personalised smart training.
Nestled on Stoke Newington High Street, Instagym’s sleek black-and-gold facade invites members into a premium fitness environment. Founded by property developer and fitness enthusiast Moti Friedlander.
With over 25 years of global gym experience, Moti understands what fitness consumers want in an independent gym - high-quality service, top-tier equipment, and a clean and spacious environment. Instagym combines modern aesthetics with natural elements inspired by Moti’s love for the outdoors, and membership is capped at 75% capacity to enhance the member experience.
Having used Technogym products in hotels and health clubs across the globe, and chosen Technogym for his own home, Moti was clear on who he wanted as an equipment partner.
“Technogym is the gold standard,” he said. “The equipment excels in design, performance, and innovation. If I had to choose between different gyms in the same area, I’d choose the one with Technogym every time.”
The partnership shaped Instagym’s equipment strategy, with every piece in the 7,500 sq ft, two-storey facility chosen for its performance, functionality, and visual appeal.
With over 25 years of global gym experience, Moti understands what fitness consumers want in an independent gym - high-quality service, top-tier equipment, and a clean and spacious environment. Instagym combines modern aesthetics with natural elements inspired by Moti’s love for the outdoors, and membership is capped at 75% capacity to enhance the member experience.
Having used Technogym products in hotels and health clubs across the globe, and chosen Technogym for his own home, Moti was clear on who he wanted as an equipment partner.
“Technogym is the gold standard,” he said. “The equipment excels in design, performance, and innovation. If I had to choose between different gyms in the same area, I’d choose the one with Technogym every time.”
The partnership shaped Instagym’s equipment strategy, with every piece in the 7,500 sq ft, two-storey facility chosen for its performance, functionality, and visual appeal.
Smart technology for personalised fitness
Instagym’s layout was thoughtfully planned with Technogym and Layrd Design to create an intuitive, spacious environment where members can focus on their workouts.
Strength training continues to be a dominant consumer requirement, and strength equipment is at the heart of Instagym’s offering. The gym features a large collection of the Technogym striking black-on-black Pure Strength plate-loaded machines which are ergonomically designed to replicate the feel of free weights.
Specialist equipment like the Pure Strength belt squat, hack squat, hip thrust, and deadlift have quickly become member favourites, catering to the growing demand for lower body and glute training. Members can access coaching content via QR codes linked to the Technogym App, or follow their own programmes.
The Technogym Universe Tower gives Instagym members even more options for functional and resistance-based training. With organised storage in a compact footprint, it’s a versatile solution for personal training, small group sessions, or solo workouts.
Strength training continues to be a dominant consumer requirement, and strength equipment is at the heart of Instagym’s offering. The gym features a large collection of the Technogym striking black-on-black Pure Strength plate-loaded machines which are ergonomically designed to replicate the feel of free weights.
Specialist equipment like the Pure Strength belt squat, hack squat, hip thrust, and deadlift have quickly become member favourites, catering to the growing demand for lower body and glute training. Members can access coaching content via QR codes linked to the Technogym App, or follow their own programmes.
The Technogym Universe Tower gives Instagym members even more options for functional and resistance-based training. With organised storage in a compact footprint, it’s a versatile solution for personal training, small group sessions, or solo workouts.
Instagym’s cardio zone is equipped with a broad range of Technogym solutions, including the content-rich Technogym Excite cardio equipment and performance-focused Skill Line range including Skillrun, Skillrow, and Skillup. These performance led solutions deliver real-time training data, and integrate with the Technogym App and wearables, empowering members to pursue their goals with precision.
“We worked closely with Technogym to select equipment and design a layout that supports every member’s fitness goals,” Moti said.
Instagym stays ahead of industry trends with Technogym Checkup, an AI-powered assessment tool that gives members meaningful metrics to personalise their training. Technogym Checkup delivers a “wellness age” analysis that captures mobility, body composition, strength, balance, and cardio metrics. The data-driven system generates tailored training programmes and integrates with the Technogym App, making it easy for members to track progress.
Technogym Educators continue to offer Instagym staff and members support and guidance so everyone can fully leverage the technology of the Technogym ecosystem.
“We worked closely with Technogym to select equipment and design a layout that supports every member’s fitness goals,” Moti said.
Instagym stays ahead of industry trends with Technogym Checkup, an AI-powered assessment tool that gives members meaningful metrics to personalise their training. Technogym Checkup delivers a “wellness age” analysis that captures mobility, body composition, strength, balance, and cardio metrics. The data-driven system generates tailored training programmes and integrates with the Technogym App, making it easy for members to track progress.
Technogym Educators continue to offer Instagym staff and members support and guidance so everyone can fully leverage the technology of the Technogym ecosystem.
“Our goal is to consistently deliver the best experience with the best equipment at exceptional value,” said Moti. “That’s what attracts members and encourages them to stay.”
Moti sees Instagym Stoke Newington as the blueprint for a new premium, personal, performance-led independent gym and is already looking at additional locations in London to expand the brand. As the Instagym vision grows, the partnership with Technogym will extend to new sites, more education opportunities, and deeper levels of support.
Moti sees Instagym Stoke Newington as the blueprint for a new premium, personal, performance-led independent gym and is already looking at additional locations in London to expand the brand. As the Instagym vision grows, the partnership with Technogym will extend to new sites, more education opportunities, and deeper levels of support.
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