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15 December 2024

SEB revolutionizes employee wellness with a Technogym-powered fitness facility

Transforming corporate health: how SEB banking group’s new fitness center and innovative collaboration with Technogym are elevating employee wellness and engagement in Norway.

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EMPLOYEE WELL-BEING IS OF UTMOST IMPORTANCE

The corporate and business world has an ever-increasing focus on employee wellness and health (ACSM, 2024), and SEB stands out as a leading example in this area.

Skandinaviska Enskilda Banken (SEB) represents a major financial services group based in Sweden that operates in multiple countries, including Norway. SEB offers a wide range of services such as corporate and investment banking, asset management, and retail banking.

Previously, the Norway location of the banking group had a smaller fitness room that primarily appealed to employees who were already physically active. SEB thought that accessibility could be a key driver of participation and decided to establish a new and larger fitness facility with dedicated zones for different activities: The Vault. This was the start of a collaboration with Grape architects and Technogym. After just 4 months, the project is already showing fantastic results!

In October 2023, SEB invested in new premises consisting of state-of-the-art fitness equipment by Technogym. After only 4 months, 140 employees have downloaded the Technogym App, and the number of active users is increasing on a weekly basis. The Technogym App is used to keep track of group classes and planned activities in the fitness room, and employees can also schedule weekly sessions and choose from a wide range of programs.
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Digital, varied and engaging group classes

SEB offers group classes that are perfect for beginners, advanced users, and those with longer training experience. At SEB, employees can choose from a wide range of group classes, both with and without a coach. Administration and implementation are managed by SEB’s own corporate sports team, in collaboration with Technogym and professional coaches, and facilitated through the Technogym App. This partnership has provided significant relief for those responsible at SEB, while also bringing cutting-edge expertise and professionalism to the process. The classes are customized and stored in the Technogym App, which means that employees can take advantage of the offer when it best suits them.

The group classes have proved to be very popular among beginners and have been a springboard to becoming active users of the gym floor. At the same time, the fitness area has also become an arena where enthusiasts can meet like-minded people. SEB has set up a wide range of group classes to reach the entire breadth of users. Yoga classes were previously held a short walk from the office and can now be held in the new Yoga room. The yoga offer is now so popular that it had to be expanded with an extra class, and these classes are usually fully booked every week. Other group classes are also very popular, but here there is no limit to the number of participants, as the facilities have a size that can be adapted to attendance.

SEB’s group classes consist of Technogym-led bootcamps, HIIT sessions, running classes on Skillrun, and spinning classes with Group Cycle. The group classes are administered digitally, and participants sign up via the Technogym App. Afterwards, instructors can customize the sessions based on employee feedback and experiences.
AN IMPORTANT TARGET GROUP SEB WANTED TO REACH WAS THOSE WHO USUALLY DO NOT WORK OUT AT THE GYM.

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A GREAT ADVANTAGE IN TALENT ACQUISITION

With its vision of creating an active work environment, SEB has set a new standard for engagement in employee health and well-being. Through innovation, collaboration, and dedication, SEB has transformed an employee benefit used by the few into an arena for activity and relationship building for all.

Being able to offer employees training opportunities has not only added value for those already working at SEB, but it is also a significant advantage when it comes to recruiting new talent. Being able to incorporate training and activity during the workday is something that many people request, and studies show that it is one of the most sought-after benefits when people choose a workplace.


The choice fell on Technogym as the training partner

When SEB was choosing a training partner, a procurement process was conducted where several leading suppliers were evaluated. Mikael Eriksson, Facility Manager at SEB, explains why the choice fell on Technogym: "Technogym’s proposal was assessed by the project group and the reference group as the one that best met SEB’s requirements. The most important parameters evaluated were quality, user-friendliness, sustainability, and attractiveness."
The most important parameters evaluated were quality, user-friendliness, sustainability, and attractiveness.

Mikael Eriksson, Facility Manager

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FOLLOW-UP AND FUTURE PLANS

Mikael explains that they are very pleased with the healthy workplace they have managed to create in Arenastaden. The company’s thorough follow-ups show that employees not only benefit from but also appreciate the active and health-promoting environment. He continues to emphasize that the future plan is to continue supporting employees in maintaining a balanced lifestyle. "Offering solutions that promote health and well-being is expected to become even more important for the company’s competitiveness", according to Mikael. "Therefore, we will continue to focus on keeping our offerings relevant and attractive to employees in this area."

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