4 October 2026
Peake Fitness at Stoke By Nayland: Reimagining Member Wellness with Technogym
Driving higher engagement, retention and digital adoption through a structured wellness ecosystem and personalized member journeys.
A New Era of Personalized Wellness
Set within Stoke by Nayland Resort in Essex, Peake Fitness combines fitness, golf, hospitality and wellness, serving a diverse membership mainly aged 45+. As membership grew from 1,197 to 1,300 following the Technogym project, the club set out to move beyond the traditional gym model and create a more structured, personalized and wellness-focused member journey.
Reimagining the member journey
Before the project, members joined without a clear pathway to follow, making engagement inconsistent. The Technogym App was primarily used for class bookings, but Peake Fitness saw an opportunity to make it central to the member experience. The club introduced Technogym’s latest connected solutions, including Skill, Biostrength, Excite Cardio, Boost, Stream, Live Premium Content, Technogym App and Technogym Checkup, alongside class and service booking, journey automation and CRM tools. Supported by staff training, activation days and digital consultancy through the Customer Success program, the technology became integrated into everyday operations. Every new member now follows a structured onboarding journey beginning with Technogym Checkup, personalized training and regular program appointments. Recurring checkups and follow-ups continue this journey, helping members stay confident, motivated and engaged.
Automation and staff enablement
Automation ensures that routine communications and follow-ups happen consistently, allowing staff to focus on personal support on the gym floor. Marketing campaigns and in-app messaging also help members discover new initiatives and training experiences. Technogym Master Trainer Days further strengthened staff expertise, introducing new training methods and approaches while increasing confidence with the equipment and encouraging members to explore beyond their usual routines.
From assessment to active training
Technogym Checkup became a key entry point into the member journey. Supervised assessments, offered through membership tiers, give members a clear understanding of their starting point and provide the team with valuable insight for personalization. In just three months, Peake Fitness recorded 991 Checkup assessments, achieving 82% Checkup penetration. This data helps the club identify individual focus areas and guide members from assessment into ongoing training. Biostrength has also transformed the strength experience by providing an accessible, guided approach to AI-powered training. The result is 75% Biostrength active users and approximately 1,800 Biostrength workouts per month.
Technogym App downloads
1,542
Increase in members with a training program
300%
Results and impact
The connected ecosystem delivered measurable improvements in engagement, retention and digital adoption. Peake Fitness recorded 1,542 Technogym App downloads, 643 active members and 33% engaged users, alongside 633 active users per month and 1,986 class bookings per month. Most significantly, the club achieved a 300% increase in members with a training program, strengthening member connection, supporting retention and improving satisfaction. Among loyalty members with active membership, retention reached 89%, while users training with the Technogym App increased by 33%. For Liam Clayton, Head of Golf and Leisure, the transformation is clear: “Technogym Checkup was a brand-new addition that represents a move towards digital innovation. It’s transformed our member journey and is helping with engagement, outcomes, and retention.” He adds: “The introduction of Biostrength was a bold move, but feedback has been brilliant and I’m glad we made the decision. Biostrength is the future of strength training, and we are proud to offer it here.” Through connected equipment, digital personalization, automation and Customer Success support, Peake Fitness has created a seamless, data-driven wellness journey—from onboarding and assessment to long-term training—aligned with Stoke by Nayland’s premium hospitality positioning.
