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15 December 2025

The Social Hub Rome and Florence Belfiore

Open social gym for an active community

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The new locations of The Social Hub hotels in Rome and Florence Belfiore redefine the concept of hybrid hospitality: spaces to learn, stay, work & play with 360° Wellness at the heart of the project. As a core experience are the gyms, designed to deliver high-quality training thanks to Technogym solutions.

Each hub features a gym equipped with the Excite line, ideal for cardio training with cutting-edge equipment, dedicated content, and Italian design. Thanks to integration with the Technogym Ecosystem, users can access their personalized programs, track progress, and enjoy an immersive digital experience complete with on-demand content and interactive challenges.
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The Pure Strength line enables plate-loaded strength training: equipment that combines advanced biomechanics and Italian design to ensure natural movement, safety, and performance. Functional training areas are designed for versatility and dynamism. The star is Universe: a complete module that brings together strength, mobility, and digital engagement through Technogym Visio in one solution.
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In these two locations, the new membership program of The Social Hub takes shape, offering access to an international community and numerous benefits: flexible workspaces, exclusive events, and an environment designed to foster connections and ideas. Among the perks is the opportunity to train in the on-site gym, integrating wellness and networking into a single experience.The added value comes from digital solutions: every student can personalize their training journey, receive real-time feedback, and join community events. Training thus becomes not only effective but also social and engaging.With these gyms, The Social Hub Rome and Florence Belfiore confirm themselves as places where technology, design, and wellness come together to deliver a unique experience.
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Technogym U.K. Limited is authorised and regulated by the Financial Conduct Authority (FRN: 734375). Its registered office is at Two The Boulevard, Cain Road, Bracknell, Berkshire, RG12 1WP.
Technogym U.K. Limited acts as a credit broker, not a lender, and offers credit products from a limited number of selected finance partners. We do not receive any commission or other financial incentive from these finance partners for introducing customers. Finance is available only to permanent UK residents aged 18 or over and is subject to status. Terms and conditions apply. Late fees may apply if you fail to keep up with repayments.
You should carefully consider whether you can afford the repayments before entering into a credit agreement. Missing payments may negatively impact your credit rating and make it more difficult or more expensive for you to obtain credit in the future.
You may be able to obtain finance for your purchase from other lenders, and you are encouraged to seek alternative quotations and compare offers before making a decision.
If you have a general complaint, you can contact us at the address above or by phone at 0800 316 2496 or fax at +44 (0) 1344 300238.
If your complaint relates to a finance agreement, we may forward it to the relevant credit provider, who will handle it in accordance with their procedures.
If you are not satisfied with the outcome, you may be entitled to refer your complaint to the Financial Ombudsman Service (www.financial-ombudsman.org.uk).
Products and services supplied in UNITED KINGDOM by TECHNOGYM U.K. Ltd. | Two The Boulevard, Cain Road RG12 1WP, Bracknell, UK | Vat code: GB628385120
Bp: base | Vp: 1025px