Award-Winning Vertus and Technogym create unparalleled lifestyle experience in Canary Wharf
Renowed real estate player turns to Technogym to offer London residents an exclusive fitness experience within luxury facilities
Vertus has a unique approach to residential leasing, offering properties that are carefully designed to meet the needs of modern renters including work, leisure, and wellbeing. Their landmark project Newfoundland is the tallest build-to-rent scheme in the UK. Vertus partnered with Technogym to offer Newfoundland residents premium facilities in the heart of Canary Wharf.
Vertus has had a presence in Canary Wharf for 30 years, but Canary Wharf Newfoundland marks an exciting milestone in the evolution of the estate. Alongside the high-spec homes, Vertus has created an exclusive range of amenities, shops, a workplace, and transport links which gives residents an unparalleled private living experience in London.
Freya Richard, Director Leasing & Operations, explains how the development was designed to offer an unmatched lifestyle experience for tenants with first-class Club Vertus amenity spaces and some of the best views in London in partnership with Technogym.
Vertus has had a presence in Canary Wharf for 30 years, but Canary Wharf Newfoundland marks an exciting milestone in the evolution of the estate. Alongside the high-spec homes, Vertus has created an exclusive range of amenities, shops, a workplace, and transport links which gives residents an unparalleled private living experience in London.
Freya Richard, Director Leasing & Operations, explains how the development was designed to offer an unmatched lifestyle experience for tenants with first-class Club Vertus amenity spaces and some of the best views in London in partnership with Technogym.
Known for its established retail and office spaces, the Canary Wharf estate has diversified into residential buildings with a difference. The concept of build-to-rent is becoming more prominent, but the services curated by Vertus set a new standard for what residents can expect in a rental development.
“Vertus now has three developments in Canary Wharf: the award-winning 10 George Street (the first BTR development on the Estate), 8 Water Street (Canary Wharf’s first pet-friendly apartments), and the stunning Newfoundland which launched earlier this year as a new icon for the area.”
Newfoundland residents have access to Club Vertus - over 6,000 sq. ft of social space with 24/7 concierge, state-of-the-art gym, studio, private event spaces, lounge, self-service bar, children’s play area and private dining room.
Newfoundland’s high-quality apartments have been created with the support of carefully-chosen partners who match Vertus’ dedication to excellence.
Technogym are proud to be part of this exclusive list of partner brands, supporting Vertus with wellness expertise and equipment to make Club Vertus an unrivalled fitness experience.
“Vertus now has three developments in Canary Wharf: the award-winning 10 George Street (the first BTR development on the Estate), 8 Water Street (Canary Wharf’s first pet-friendly apartments), and the stunning Newfoundland which launched earlier this year as a new icon for the area.”
Newfoundland residents have access to Club Vertus - over 6,000 sq. ft of social space with 24/7 concierge, state-of-the-art gym, studio, private event spaces, lounge, self-service bar, children’s play area and private dining room.
Newfoundland’s high-quality apartments have been created with the support of carefully-chosen partners who match Vertus’ dedication to excellence.
Technogym are proud to be part of this exclusive list of partner brands, supporting Vertus with wellness expertise and equipment to make Club Vertus an unrivalled fitness experience.
ADVANCED TECHNOGYM EQUIPMENT FOR A PREMIUM OFFER
Vertus needed best-in-class equipment to align with NFLs architecture, building quality and design.
The facility architecture offers an opulence design with stunning panoramic views into the heart of Canary Wharf and landscape views of the Docklands. With its ceiling to floor windows allowing natural light to boasts throughout the luxury facility it sets of a prestigiously warm ambience to allure residents into the gym.
One of the first pieces of Technogym equipment to be chosen for Newfoundland was the Excite Live range, which showed residents how serious Vertus are about offering innovative equipment that delivers a superior workout experience in a fun and motivational way.
Taking training to a new level the premium Excite Live solutions offer a personalised experience with its Technogym Live platform to help users embrace exercise into their daily lives in a motivational way with engaging content and a Technogym Coach.
The facility architecture offers an opulence design with stunning panoramic views into the heart of Canary Wharf and landscape views of the Docklands. With its ceiling to floor windows allowing natural light to boasts throughout the luxury facility it sets of a prestigiously warm ambience to allure residents into the gym.
One of the first pieces of Technogym equipment to be chosen for Newfoundland was the Excite Live range, which showed residents how serious Vertus are about offering innovative equipment that delivers a superior workout experience in a fun and motivational way.
Taking training to a new level the premium Excite Live solutions offer a personalised experience with its Technogym Live platform to help users embrace exercise into their daily lives in a motivational way with engaging content and a Technogym Coach.
“Technogym were the ideal partners to not only offer market-leading fitness solutions and the best in design but understood the needs for our target audience and design layout when it came to member journey which aligned with our architectural principals.”, explained Freya Richard.Newfoundland’s gym space features other first-class Technogym solutions, including the innovative Technogym Bike, which offers residents an all-inclusive workout experience with On-Demand classes, a range of training sessions and routines plus entertainment such as Netflix and YouTube.
Understanding that it’s important to offer a variety of equipment to cater to all residents, Newfoundland also opted into the performance-driven Skill Line range which motivates you to train the athlete within to achieve top performance results.
Vertus also created a state-of-the-art indoor Group Cycle experience boasting stunning panoramic views over London. Combining music, visual effects, and performance data to create an interactive training that inspires you to move, it was the ideal solution to inspire the residents of Newfoundland.
“One of our core values is offering premium amenities which support the health and wellness of residents”, commented Freya Richard. “Technogym’s advice and choice of equipment has helped us offer a fantastic health and wellbeing space at Newfoundland that has extensive views of the city.”
Understanding that it’s important to offer a variety of equipment to cater to all residents, Newfoundland also opted into the performance-driven Skill Line range which motivates you to train the athlete within to achieve top performance results.
Vertus also created a state-of-the-art indoor Group Cycle experience boasting stunning panoramic views over London. Combining music, visual effects, and performance data to create an interactive training that inspires you to move, it was the ideal solution to inspire the residents of Newfoundland.
“One of our core values is offering premium amenities which support the health and wellness of residents”, commented Freya Richard. “Technogym’s advice and choice of equipment has helped us offer a fantastic health and wellbeing space at Newfoundland that has extensive views of the city.”
Recent shifts in lifestyle trends have seen people place greater value on the quality of their homes and their surroundings, and this has contributed to an exponential growth in the BTR sector. People are looking for homes with outdoor spaces and amenities that contribute to a healthy work/life balance. Build-to-rent homes provide this at no extra cost.
Recent shifts in people's lifestyle trends have led them to place greater value on the quality of their homes and their surroundings, with the aim of finding a healthy work/life balance. Build-to-rent homes provide this at no extra cost, and Vertus looks forward to bringing future build-to-rent schemes to market, which will create more housing options for Londoners looking for a superior rental lifestyle.
“We look forward to continuing to strengthen our partnership with Technogym and looking at ways on how we can innovate and inspire the residents together” concludes Freya Richard.
Recent shifts in people's lifestyle trends have led them to place greater value on the quality of their homes and their surroundings, with the aim of finding a healthy work/life balance. Build-to-rent homes provide this at no extra cost, and Vertus looks forward to bringing future build-to-rent schemes to market, which will create more housing options for Londoners looking for a superior rental lifestyle.
“We look forward to continuing to strengthen our partnership with Technogym and looking at ways on how we can innovate and inspire the residents together” concludes Freya Richard.
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