31 August 2026
Villa Pauli Elevates the Member Experience with Technogym's Sand Stone Collection
By integrating Technogym's Sand Stone Collection into its new wellness environment, Villa Pauli has created a gym where design and, functionality, and architecture work together to enhance the overall member experience.
Villa Pauli in Djursholm is one of Stockholm's most prestigious private members' clubs and destinations.
In 2025, Villa Pauli expanded with a 1,600-square-metre addition, transforming the property into a comprehensive lifestyle and wellness destination. The expansion integrates hospitality, conference spaces, dining, spa, wellness, and fitness facilities under one roof. With a total member area of around 4,000 square metres, the focus is on delivering a premium, personalised experience, with fitness serving as a key pillar of the overall wellness offering.
When planning the new fitness facility, Villa Pauli's goal was to reflect the same architectural language and premium atmosphere as the rest of the destination. To bring this vision to life, Villa Pauli partnered with Technogym and invested in the Sand Stone Collection which was specifically developed for premium fitness clubs, hotels, and wellness destinations where design and performance exist in perfect harmony.
At Villa Pauli, fitness is fully integrated into the overall guest experience rather than operating as a separate facility. Designed to match the quality, tranquility, and exclusivity of the rest of the hotel, restaurants, and spa, the fitness centre create a seamless journey across the entire destination. Its architecture and interiors were carefully crafted to align with the property's premium aesthetic while delivering a world-class training environment.
In 2025, Villa Pauli expanded with a 1,600-square-metre addition, transforming the property into a comprehensive lifestyle and wellness destination. The expansion integrates hospitality, conference spaces, dining, spa, wellness, and fitness facilities under one roof. With a total member area of around 4,000 square metres, the focus is on delivering a premium, personalised experience, with fitness serving as a key pillar of the overall wellness offering.
When planning the new fitness facility, Villa Pauli's goal was to reflect the same architectural language and premium atmosphere as the rest of the destination. To bring this vision to life, Villa Pauli partnered with Technogym and invested in the Sand Stone Collection which was specifically developed for premium fitness clubs, hotels, and wellness destinations where design and performance exist in perfect harmony.
At Villa Pauli, fitness is fully integrated into the overall guest experience rather than operating as a separate facility. Designed to match the quality, tranquility, and exclusivity of the rest of the hotel, restaurants, and spa, the fitness centre create a seamless journey across the entire destination. Its architecture and interiors were carefully crafted to align with the property's premium aesthetic while delivering a world-class training environment.
Where Design and Fitness Become One
When Villa Pauli evaluated different solutions, it quickly became clear that conventional fitness equipment would not complement the environment they wanted to create. Instead, they selected Technogym's Sand Stone Collection, whose soft natural tones, premium materials and architectural design allow the equipment to blend seamlessly into the interior.
"Sand Stone Collection combines high performance with a warm and sophisticated design that perfectly complements the Villa Pauli environment. At the same time, it offers great versatility, making it suitable for members with different fitness goals and training levels" says Wendela Wennström, Marketing Manager at Villa Pauli.
This made it possible to design the gym with the same attention to detail that characterises the restaurants, lounges and spa. But the investment is about more than aesthetics. Light, materials, colours and interior design work together to create an environment where people feel welcome, comfortable and inspired to work out.
At the same time, Sand Stone Collection combines its distinctive design with Technogym's renowned biomechanics and ergonomics. As a result, Villa Pauli has been able to unite a carefully curated aesthetic with a fitness experience that reflects the same high standards found throughout the rest of the destination.
"Sand Stone Collection combines high performance with a warm and sophisticated design that perfectly complements the Villa Pauli environment. At the same time, it offers great versatility, making it suitable for members with different fitness goals and training levels" says Wendela Wennström, Marketing Manager at Villa Pauli.
This made it possible to design the gym with the same attention to detail that characterises the restaurants, lounges and spa. But the investment is about more than aesthetics. Light, materials, colours and interior design work together to create an environment where people feel welcome, comfortable and inspired to work out.
At the same time, Sand Stone Collection combines its distinctive design with Technogym's renowned biomechanics and ergonomics. As a result, Villa Pauli has been able to unite a carefully curated aesthetic with a fitness experience that reflects the same high standards found throughout the rest of the destination.
A Fitness Environment That Enhances the Entire Member Experience
The new fitness environment reinforces the identity of the entire destination, making the gym an integral part of the lifestyle Villa Pauli offers.
It also reflects a broader shift within the premium hospitality and private club sector. More and more destinations now recognise the fitness environment as a strategic part of their offering, where design and guest experience have become just as important as the workout itself.
It also reflects a broader shift within the premium hospitality and private club sector. More and more destinations now recognise the fitness environment as a strategic part of their offering, where design and guest experience have become just as important as the workout itself.
A Partnership Built on Quality
When Villa Pauli selected Technogym, the objective was to find a partner capable of meeting the same uncompromising standards that define every aspect of the destination.
"With Technogym's Sand Stone Collection, we have been able to create exactly the atmosphere we were looking for. We want our members and guests to feel a sense of quality, inspiration and wellbeing. The gym should feel like a modern, international fitness environment while remaining personal, welcoming and a natural part of the Villa Pauli experience," says Wendela Wennström, Marketing Manager at Villa Pauli.
Together, Villa Pauli and Technogym have created a fitness environment that reflects the destination's identity and enhances the experience members and guests enjoy throughout the entire property.
"With Technogym's Sand Stone Collection, we have been able to create exactly the atmosphere we were looking for. We want our members and guests to feel a sense of quality, inspiration and wellbeing. The gym should feel like a modern, international fitness environment while remaining personal, welcoming and a natural part of the Villa Pauli experience," says Wendela Wennström, Marketing Manager at Villa Pauli.
Together, Villa Pauli and Technogym have created a fitness environment that reflects the destination's identity and enhances the experience members and guests enjoy throughout the entire property.
